Designed engagement-focused product features for MoneyLion's mobile fintech platform during a pivotal growth period—when the company crossed 10 million customers and achieved its first profitable quarter. Worked across news feed redesign, managed investing onboarding, explore/search discovery, and the gamified Bull vs Bear polling experience. Collaborated closely with PM and VP of Design to reduce friction and increase daily engagement across investing, financial content, and account activation features.
MoneyLion is a consumer fintech super app offering banking, lending, investing, and financial content to millions of users. When I joined in early 2023, the company was scaling rapidly—growing from 6.5M to nearly 10M customers—and focused on increasing engagement and retention to drive monthly active users.
I worked as a product designer embedded remotely with MoneyLion's product team, collaborating daily with their PM and VP of Design through meetings and Slack, with regular engineer feasibility check-ins. My focus was designing features that kept users coming back: reducing friction across investing flows, surfacing the right amount of information without overwhelming users, and creating engagement loops through gamification and discovery.
The news feed redesign transformed a contained widget into a more integrated experience inspired by Robinhood's approach—splitting out ticker symbols with real-time price data, incorporating video content alongside articles, adding search and sentiment filtering, and weaving in elements from the explore page. The goal was making the feed a primary decision-making tool rather than a secondary content area.
For managed investing, I designed onboarding flows that reduced friction in account setup and goal funding. The approach used social proof—showing users data about what others had done before them—to create motivation and reduce drop-off at key decision points.
The onboarding checklist provided a digestible overview of everything new users needed to complete, accessible from multiple touchpoints without being intrusive. It supported both managed and active investing account setup, helping users see their progress and next steps clearly.
The explore page and search experience gave users a real-time overview of market activity with contextual actions, shortcuts to stocks, ETFs, and crypto, and curated news. Search included filtering by investment type with sorting options for daily change, share price, market cap, and alphabetical—letting users quickly find what they needed whether they had a specific ticker in mind or were browsing by criteria.
Bull vs Bear was a gamified market sentiment feature where users voted on which of two stocks within a sector would outperform by end of trading day. Pairings were scheduled through Contentful, voting could start before or after market open, and results resolved at close. The experience included voting confirmation, streak tracking, vote counts (shown above 1,000 participants), watchlist integration, and notifications telling users whether they got it right. It turned a passive content experience into an active daily engagement moment.
Throughout all features, my approach centered on providing just enough information for confident decision-making. In a space as complex as investing, the temptation is to show everything—but the real design challenge was knowing what to leave out. Every screen aimed to reduce cognitive load while still giving users the context they needed to take action.
This work happened during MoneyLion's inflection point: Q1 2023 marked their first-ever quarter of positive adjusted EBITDA, and the company was later named a CNBC top global fintech. The platform continued scaling to 20.4M customers by 2024 before being acquired by Gen Digital for approximately $1 billion.
"I’ve had the pleasure of working alongside Tyler on several high-stakes projects, and he is, hands down, one of the most talented product designers I’ve worked with. Tyler has that rare ability to zoom out and understand the high-level business strategy, then zoom back in to execute pixel-perfect designs."
“What truly sets Tyler apart is his judgement. He knows when to push, when to simplify, and how to guide teams toward ambitious outcomes without sacrificing focus or momentum. His leadership raises the quality of both the work and the people producing it, resulting in products that scale, perform, and stand out in the market.”
